June 09, 2020
🚨 CRITICAL MARKETING TIP‼️🚨
Just when you think people are getting sick of your posts, they are probably just starting to pay attention!
You can't just post one time and assume that everyone saw your post or even read it. On average less than 16% of your friends see your post at all and average FB engagement on a post is now under 1/2 of 1% (.oo48%).
Gigantic 🤓 nerds like me have studied how many times it takes for someone to respond to your post. This is called "EFFECTIVE FREQUENCY".
Here is a fascinating view into the mindset of someone reading your posts: 😱
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The first time people look at any given ad, they don't even see it.
The second time, they don't notice it.
The third time, they are aware that it is there.
The fourth time, they have a fleeting sense that they've seen it somewhere before.
The fifth time, they actually read the ad.
The sixth time they thumb their nose at it.
The seventh time, they start to get a little irritated with it.
The eighth time, they start to think, "Here's that confounded ad again."
The ninth time, they start to wonder if they're missing out on something.
The tenth time, they ask their friends and neighbors if they've tried it.
The eleventh time, they wonder how the company is paying for all these ads.
The twelfth time, they start to think that it must be a good product.
The thirteenth time, they start to feel the product has value.
The fourteenth time, they start to remember wanting a product exactly like this for a long time.
The fifteenth time, they start to yearn for it because they can't afford to buy it.
The sixteenth time, they accept the fact that they will buy it sometime in the future.
The seventeenth time, they make a note to buy the product.
The eighteenth time, they curse their poverty for not allowing them to buy this terrific product.
The nineteenth time, they count their money very carefully.
The twentieth time prospects see the ad, they buy what is offering.
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WOW! 😳💥 *aha* moment? Tell me below 👇and while you are there mention a friend who would be super encouraged to read this!
This should encourage you to stay consistent and to 💪never give up! 🏆
(*Disclaimer, I did not write this article. I am sharing the message of JM who is a mentor to me! <3)
Kiki (Karen) is the owner of Boutique Marketing Studio & blog owner of My Life, Your Entertainment. “My life, Your Entertainment,” is a real-life, non-sugarcoating blog by yours truly! I am a mother of two teenage boys (Lord, I know you love me). I am a pilot bride who envies her groom’s love for flying. I find humor in the little things and will laugh until my belly hurts. I am stubborn, I cuss worst than a sailor. I am too outspoken, I drink, I have tattoos, I drive a fancy truck and I am addicted to chocolate. I love hard and trust too easy. However, I can build a wall to protect my heart faster than an airplane taking off at 130 knots. The life motto that I have, and will, always live by is, “On a wing and a prayer.” My life, my family, and all its beautiful chaos, takes place in the beautiful Great Lakes State. You will find that my blog talks about all of the things I have passion for: life, marriage, kids, marketing, hobbies… you name it! I hope somewhere, there is a soul or two I can speak to. So, stick around and don’t forget to subscribe! Xo, Karen;
October 20, 2020
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